An innovator in corporate training and leadership development, VitalSmarts combines three decades of original research with 50 years of the best social science to help leaders and organizations achieve new levels of performance.

The Big Idea

When it comes to change, one thing is for certain: humans will resist. Resistance is a common and destructive part of any change equation. But despite resistance, some individuals and organizations enjoy incredible success. What sets them apart?

VitalSmarts compared the strategies of those who succeeded at behavior change with those who failed. They discovered that when employees were able to dialogue around high-stakes topics, hold each other accountable, and remove barriers to change—resistance leveled and change occurred.

VitalSmarts designs training courses to develop these skills both in individuals and organizations. VitalSmarts' suite of training products, when used in combination, create a synergy that builds a healthy culture and enables organizations to change for good.

Rather than focus on systems, processes, or strategy, VitalSmarts' focus on people, and more specifically, on their behavior—the underlying written and unwritten rules that shape what people do every day and create the cultural operating system upon which an organization functions. VitalSmarts' award-winning courses have been taught to more than 1 million people.


What can VitalSmarts Licensees offer?

  1. Crucial Conversations teaches skills for creating alignment and agreement by fostering open dialogue around high-stakes, emotional, or risky topics

  2. Crucial Accountability teaches a step-by-step process for enhancing accountability, improving performance, and ensuring execution.

  3. Influencer teaches leadership proven behavior change strategies, offering a powerful model whether you manage a team of ten or ten thousand.

  4. Change Anything teaches a breakthrough methodology for successfully solving any individual behavior challenge—at work or at home. Learn to become more engaged and productive with strategies for solving complex problems.