Andrew Sobel is the leading authority on the strategies and skills required to build clients for life and develop trusted business relationships.

The Big Idea

There is only one source of truly sustainable competitive advantage: Deep, trusted, value-added client relationships. Everything else you do or offer—your products and services, quality, efficiency, innovation, and so on— can be copied and imitated.

Client relationships are more important than ever but they're also harder than ever to build and sustain. Client sophistication, increased competition and the use of procurement all pose challenges. Andrew Sobel's courses help companies to:

  • Acquire more new clients

  • Grow and deepen existing client relationships

  • Improve the trusted advisor skills of client-facing professionals

  • Turn salespeople into relationship oriented strategic advisors

  • Have more strategic conversations with clients

  • Move up in the organization and penetrate the c-suite 

what can andrew sobel licensees offer?

Client Relationships Re-Imagined

  •  In this modular two-day workshop participants learn to shift to the trusted partner mindset, learning key skills and strategies for expanding client relationships over time

Developing C-Suite Relationships

  • In this one-day workshop participants learn how to access, connect with and build long-term relationships with C-suite executives and other leaders


  • As a supplement to the workshops, licensees can offer participants access to a library of 37 HD Videos, 82 audio lessons (8.5 hours), a 177- page workbook and the Trusted Advisor Online Assessment


  • 3 month and 6 month programs for client-facing professionals