International Licensing Operations Handbook

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coverpage ILOH.png

International Licensing Operations Handbook

99.00

The Handbook represents SMCOV’s view on the different dimensions of international licensing in the training industry. Based on our 20+ years of experience in the industry we feel confident that our approaches and recommendations will help you lay the foundation for a successful international licensee network. We look forward to your success.

Table of Contents:

Global Expansion Strategy

  • Go-to-Market Global Readiness

  • Product & Process Development Standards

  • Master Trainer Certification Process

  • Channel Conflict Management

  • International Branding Strategy

  • International Publishing Best Practices

Selecting the Right Licensees

  • Ideal Licenses Profile & DNA

  • Target Territories

  • Unique Market Characteristics

  • Finding Licensees

  • Questions to Ask When Vetting Candidates

  • Common Questions Candidates Will Ask

Supporting Licensee Growth

  • Day-to-Day Management

  • Communication, Recognition & Meeting Frequency

  • Community & Network Building

  • 3 Key Leading Measures

  • T3 Model

Network Policies

  • Global Sales

  • Pricing Guidelines

  • IP Infringement Policy

  • Collection Policy

  • Royalty Reporting System

Legal Agreement Terms

  • Key Terms for Licensing Agreements

  • Example Certified Corporate Champion (C3) Agreement

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