SalesBrain teaches NeuroMap™, a unique, scientific, award-winning persuasion model. SalesBrain also provides insights into the buyer’s brain by offering NeuroMarketing research services.

The Big Idea

Since the dawn of time, humans have tried to persuade one another. Scholars, academics and researchers have developed countless theories of persuasion, but billions of dollars are still wasted on ads, brochures, campaigns or PowerPoints that fail to grab attention or motivate people to act.

Stop Splashing, Start Persuading.

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Co-founded by two seasoned research and sales executives who started the NeuroMarketing field, SalesBrain offers NeuroMap™, the first and only comprehensive model of persuasion based on the latest research in neuroscience, media psychology and behavioral economics. NeuroMap™ is supported by the seminal work of Daniel Kahneman (2002 Nobel Prize winner and author of Think Fast and Slow) and Richard Thaler (2017 Nobel Prize winner).

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To view a TEDx talk of one of the SalesBrain founders:

What can a SalesBrain licensee offer?

  • A set of unique methods and templates to conduct, explain and present NeuroMarketing research using:

    • Implicit Association Test: psychological measures of pre-conscious preferences and biases

    • Voice analysis:  emotional responses based on voice modulation

    • Eye Tracking data: what people really see

    • Facial Coding: emotional responses based on facial expressions

    • Biometrics: neurophysiological responses including Skin Conductance, breathing rates, ElectroCardiogram

    • Electro EncephaloGram: measures of brain activity to a stimulus

  • A catalogue of unique keynotes and training programs based on NeuroMap™

    • 45 minutes to 2 hours presentations

    • Half day training workshop

    • 1 day training workshop

    • 2 days training workshop

    • 1 day reinforcement programs

  • Coaching services on NeuroMap™

  • A set of unique templates and methods to deliver effective creative services based on NeuroMap™

    • Persuasion Icons

    • Persuasion Pictures

    • Persuasion Customer stories

    • Persuasion Infographic

    • Persuasion Movies

    • Persuasion Slide

    • Persuasion Microwebsite


Who are the training programs and services relevant to?

  • Top managers like CEO, CSO, CMO, CFO, CTO. SalesBrain has trained over 15,000 CEO.

  • All sales and marketing team members

  • Product managers

  • Pre and post sales engineers

  • In short they are valuable for all executives who need to persuade customers or internal people

Who are SalesBrain Customers?

Since 2002, SalesBrain has worked with over 800 companies of all sizes and all industries. An abstract of the list of customers includes:

  • Alcatel Lucent

  • Avon

  • Axa

  • CBRE

  • Corning


  • Epson

  • Facebook

  • Fairchild

  • GE

  • Hitachi

  • Intel

  • JLL

  • Medtronic

  • Microsoft

  • MontBlanc

  • PayPal

  • Prudential

  • Siemens

  • SunPower

  • TransUnion